{"id":3568,"date":"2018-11-12T11:54:23","date_gmt":"2018-11-12T16:54:23","guid":{"rendered":"http:\/\/lovepeacenslander.com\/?p=3568"},"modified":"2018-11-12T11:54:23","modified_gmt":"2018-11-12T16:54:23","slug":"tide-not-content-with-kids-eating-their-pods-makes-boxed-wine-for-housewives","status":"publish","type":"post","link":"https:\/\/lovepeacenslander.com\/index.php\/2018\/11\/12\/tide-not-content-with-kids-eating-their-pods-makes-boxed-wine-for-housewives\/","title":{"rendered":"TIDE NOT CONTENT WITH KIDS EATING THEIR PODS, MAKES \u201cBOXED WINE\u201d FOR HOUSEWIVES"},"content":{"rendered":"
\"\"
“Tide Eco-Box” is tailored for shipping online<\/figcaption><\/figure>\n

Tide laundry detergent will soon be shipped in a shoe box, part of its parent company Procter & Gamble\u2019s push to adapt to online deliveries.<\/p>\n

P&G rolled out the new \u201cTide Eco-Box\u201d on Friday. It features a twist-to-open pour for the detergent, a pull-out stand, and a measuring cup. The liquid formula, which contains less water than normal Tide, comes in a sealed bag.<\/p>\n

The version uses 60% less plastic than shipping an equivalent 150 ounce bottle of Tide since it doesn\u2019t require additional layers of cardboard boxing or bubble wrap. It\u2019s lighter and takes up less space in a delivery truck\u2014saving P&G money on shipping costs.<\/p>\n

\u201cIts size is perfect for the e-commerce supply chain,\u201d said\u00a0David Luttenberger<\/a>, global packaging director at market research firm Mintel. \u201cIt\u2019s an easy package for nearly any consumer to pick it up, manipulate the opening features, and dispense from.\u201d<\/p>\n

Tide Eco-Box will join Tide\u2019s lineup on Amazon (AMZN<\/a>), Walmart\u2019s website (WMT<\/a>) and other P&G (PG<\/a>) retail partners\u2019 sites starting in January.<\/p>\n

Flat bottles<\/h3>\n
\n

P&G\u2019s new Dawn version is easier to pack in a cardboard box<\/p>\n<\/div>\n

P&G \u2014the owner of big brands like Gillette, Pampers, Old Spice, Head & Shoulders, and Dawn\u2014 has been working to address the challenges of shipping more products to shoppers\u2019 homes.<\/p>\n

P&G\u2019s digital sales grew 30% last year to $4.5 billion. They make up around 7% of the world\u2019s largest consumer products conglomerate.<\/p>\n

The company has organized a unit within its fabric care business, which also includes Ariel and Downy, dedicated to digital innovations.<\/p>\n

\u201cThis is a fundamentally different approach than we\u2019ve taken in the past,\u201d said Sundar Raman, Vice President of P&G\u2019s North America Fabric Care business.<\/p>\n

Consumer products\u2019 manufacturers are hesitant to tweak even the smallest details of their brands\u2019 design to avoid turning off customer. But they have been forced to rethink their packaging for online shipments and pressure from Amazon\u2019s\u00a0strict shipping standards<\/a>, Luttenberger said.<\/p>\n

Online shipping raises the chances of liquid products leaking or spilling along the supply chain. These products are packed, unpacked, and bundled together with other stuff more often on the route to customers\u2019 home. And online deliveries also rely more heavily on cardboard and plastic, posing added environmental and sustainability risks.<\/p>\n

In response, P&G has developed a new \u201cAeroFlexx\u201d package for liquid products like Dawn soap and Old Spice body wash.<\/p>\n

The cap-less bottle and flatter design uses 50% less plastic and doesn\u2019t need bubble wrap to ship. P&G says the more flexible bottle makes it easier to pour and convenient to use with one hand.<\/p>\n

P&G isn\u2019t the only one remaking its brands for online orders: British company Garcon Wines has rolled out\u00a0flat wine bottles<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tide laundry detergent will soon be shipped in a shoe box, part of its parent company Procter & Gamble\u2019s push to adapt to online deliveries. P&G rolled out the new \u201cTide Eco-Box\u201d on Friday. It features a twist-to-open pour for the detergent, a pull-out stand, and a measuring cup. The liquid formula, which contains less […]<\/p>\n","protected":false},"author":11,"featured_media":3569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[574],"tags":[2660,2659,2658],"class_list":["post-3568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-stories","tag-boxed-wine","tag-proctor-gamble","tag-tide"],"jetpack_publicize_connections":[],"yoast_head":"\nTIDE NOT CONTENT WITH KIDS EATING THEIR PODS, MAKES \u201cBOXED WINE\u201d FOR HOUSEWIVES - Love Peace & Slander<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepeacenslander.com\/index.php\/2018\/11\/12\/tide-not-content-with-kids-eating-their-pods-makes-boxed-wine-for-housewives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TIDE NOT CONTENT WITH KIDS EATING THEIR PODS, MAKES \u201cBOXED WINE\u201d FOR HOUSEWIVES - Love Peace & Slander\" \/>\n<meta property=\"og:description\" content=\"Tide laundry detergent will soon be shipped in a shoe box, part of its parent company Procter & Gamble\u2019s push to adapt to online deliveries. 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