{"id":2576,"date":"2018-10-01T10:46:32","date_gmt":"2018-10-01T14:46:32","guid":{"rendered":"http:\/\/lovepeacenslander.com\/?p=2576"},"modified":"2018-10-01T10:46:32","modified_gmt":"2018-10-01T14:46:32","slug":"nba-owns-real-estate-on-players-skin","status":"publish","type":"post","link":"https:\/\/lovepeacenslander.com\/index.php\/2018\/10\/01\/nba-owns-real-estate-on-players-skin\/","title":{"rendered":"NBA OWNS REAL ESTATE ON PLAYERS SKIN?"},"content":{"rendered":"<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\n<div><img decoding=\"async\" class=\"CToWUd a6T\" src=\"https:\/\/mail.google.com\/mail\/u\/0?ui=2&amp;ik=246a542c76&amp;attid=0.2&amp;permmsgid=msg-f:1613071736939830852&amp;th=1662c832c5855e44&amp;view=fimg&amp;sz=s0-l75-ft&amp;attbid=ANGjdJ8SZdoNAXiDPEUAEQIxvle-kNIoRWBXoTnbXZBlz_YGu-5CTG3VTbcH7Kfmsjn0HFKKuXb-lCWhuzuHuFvP_6zHIo5Tyai-AmqeJ0k17Awan6nmhfel6bVkbbc&amp;disp=emb&amp;realattid=1662c8257b58d8e4d301\" \/><\/div>\n<\/div>\n<div dir=\"auto\">\n<p>The NBA has notified Cleveland Cavaliers guard J.R. Smith that he could face a fine for each game he fails to cover-up a new tattoo on his right leg. In August, Smith\u00a0<a href=\"https:\/\/twitter.com\/Ballislife\/status\/1025185693197381632?s=20\" target=\"_blank\" rel=\"noopener\">debuted<\/a>\u00a0a new tattoo on the back of his right leg displaying the company logo of Supreme, an American clothing brand. Smith has taken to Instagram to\u00a0<a href=\"https:\/\/www.instagram.com\/p\/BoUhy1PnKpg\/?utm_source=ig_twitter_share&amp;igshid=yq5j6wto9nyo\" target=\"_blank\" rel=\"noopener\">complain<\/a>\u00a0about the NBA\u2019s warning. However, as explained below, the NBA not only has the right to fine Smith but may have obligations in sponsorship contracts to do so. Also, given that NBA players collectively share in revenue generated by the league\u2019s apparel contracts, those players likewise have a financial stake in the NBA protecting the intellectual property rights of sponsors\u2014even when such protection limits the tattoo autonomy of individual players.<\/p>\n<div><img decoding=\"async\" class=\"CToWUd a6T\" src=\"https:\/\/mail.google.com\/mail\/u\/0?ui=2&amp;ik=246a542c76&amp;attid=0.1&amp;permmsgid=msg-f:1613071736939830852&amp;th=1662c832c5855e44&amp;view=fimg&amp;sz=s0-l75-ft&amp;attbid=ANGjdJ-LDrNufaCrV41PFXfxncuf7u_lB0wNt4fA11dSgllpAq07SlBZ7T5L0fcg9AQglrBRFi17TVeNUWsBHjEczflnm6MOVFjowoXdpMQ-obtFmU5dAlL4Pwe20PI&amp;disp=emb&amp;realattid=1662c82e23b2948392f2\" \/><\/div>\n<div dir=\"auto\">\n<p>You might not be familiar with Supreme. James Jebbia, a British fashion designer, founded the company in 1994. At the time, Supreme marketed clothing and skateboards mainly to skateboarders. Over the years, the brand has grown considerably in popularity and now appeals to additional constituencies, including to those in the hip-hop and music industry. Supreme has stores in New York, Los Angeles, London, Tokyo and Paris and it recently launched a\u00a0<a href=\"https:\/\/www.vogue.com\/fashion-shows\/fall-2017-menswear\/louis-vuitton\" target=\"_blank\" rel=\"noopener\">collaboration<\/a>\u00a0with Louis Vuitton. According to\u00a0<em>Complex<\/em>, Supreme has become a\u00a0<a href=\"https:\/\/www.complex.com\/style\/2017\/10\/supreme-worth-billion-dollars\" target=\"_blank\" rel=\"noopener\">billion-dollar streetwear brand<\/a>\u00a0and expects continued growth on a global scale.<\/p>\n<p>Smith seems to regard the NBA\u2019s warning as something of an invasion of privacy. He complains, \u201cthese people in the league office are something else!\u201d In most contexts, Smith would have a valid point. In general, the NBA can\u2019t forbid a player from displaying a tattoo. And in general, the NBA wouldn\u2019t want to forbid a player from displaying a tattoo.<\/p>\n<p>This is already borne out: most NBA players are tattooed and display those tattoos proudly\u2014and the NBA has made no attempts to change that. In 2014, 356 Mission Gallery Director Ethan Swan tracked every tattoo in the NBA and found that\u00a0<a href=\"https:\/\/fivethirtyeight.com\/features\/what-ethan-swan-learned-from-tracking-every-tattoo-in-the-nba\/\" target=\"_blank\" rel=\"noopener\">55% of NBA players are tattooed<\/a>. Some NBA players have been tattooed multiple times. Los Angeles Clippers forward Mike Scott, for example,\u00a0<a href=\"https:\/\/mashable.com\/2014\/10\/13\/mike-scott-emoji-tattoos-nba\/#ArmH9CV2sZqE\" target=\"_blank\" rel=\"noopener\">says<\/a>\u00a0he has over 20 tattoos, most of which are of emojis. The popularity of tattoos with NBA players is consistent with broader social trends. Tattoos\u00a0<a href=\"https:\/\/www.uptodate.com\/contents\/tattooing-in-adolescents-and-young-adults\" target=\"_blank\" rel=\"noopener\">have become more prevalent<\/a>\u00a0in the U.S., particularly among adolescents and young adults. Suffice to say, the NBA has no plans to ban tattoos or discourage players from being tattooed. Tattoos are part of the NBA culture and they are here to stay (both literally and figuratively).<\/p>\n<p>The difference with Smith\u2019s tattoo, which is of a company logo, is that it runs afoul [Article XXXVII ]of\u00a0the collective bargaining agreement signed by the NBA and Smith\u2019s union, the National Basketball Players\u2019 Association.<\/p>\n<\/div>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The NBA has notified Cleveland Cavaliers guard J.R. Smith that he could face a fine for each game he fails to cover-up a new tattoo on his right leg. In August, Smith\u00a0debuted\u00a0a new tattoo on the back of his right leg displaying the company logo of Supreme, an American clothing brand. Smith has taken to [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":11,"featured_media":2577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[574],"tags":[1394,653,33,12,106,17,2065,34,32,31,35,648,1298,1299,6,70,147,30,273,1604,13,298,2066],"class_list":["post-2576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-stories","tag-athlete","tag-basketball","tag-butler-enterprises","tag-celebrity","tag-drama","tag-hip-hop","tag-jr-smith","tag-ladysteele","tag-ladysteele-inc","tag-lovepeacenslander","tag-mistahearlgrey","tag-nba","tag-news","tag-news-stories","tag-nyc","tag-planet-ill","tag-rachet","tag-slander","tag-sports","tag-sports-news","tag-spotted","tag-tatiana-butler","tag-tattoo"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NBA OWNS REAL ESTATE ON PLAYERS SKIN? - Love Peace &amp; Slander<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lovepeacenslander.com\/index.php\/2018\/10\/01\/nba-owns-real-estate-on-players-skin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBA OWNS REAL ESTATE ON PLAYERS SKIN? - Love Peace &amp; Slander\" \/>\n<meta property=\"og:description\" content=\"The NBA has notified Cleveland Cavaliers guard J.R. 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